Custom software, owned outright

Stop renting your software.

We replace your bolted-together stack of subscriptions with one system built around how your business actually runs. You own it, and it costs no more than you're spending today.One system, built around how you work. You own it, for no more than you spend today.

You own the codeNo per-seat feesSame budget or less
Today~12 subscriptions
CRMper seat
Texting appper seat
Ad reportingadd-on
Chatbotper chat
Inventorytiered
Schedulingper seat
Zap glueper task
E-signper seat
Spreadsheetsmanual
app.ridgelinesaunas.com

Today

Replaces Ad reportingSpreadsheets
Leads, last 14 days63 today
LeadsBooked
Today's schedule
    August P&L21.2% margin
    Revenue
    $638,200
    Net profit
    $135,000

    Sound familiar?

    If even one of these is true, your software is costing you more than the invoice says. Tap the ones you recognize.

    8+ subscriptionsand nobody's sure what half of them cost anymore.
    Renewals keep climbingfor the same features you had last year.
    Every hire needs seatsbefore they make you a dollar.
    Zapier holds it togetheruntil a vendor changes something and it breaks.
    Data gets copied by handfrom one system to the next.
    Reports take an afternoonof exporting and stitching spreadsheets.
    Your team has workaroundsfor things the software can't do.
    "It's on the roadmap"is the answer you keep getting.

    Recognize even one? Let's talk. A free audit shows exactly where the money goes and what we'd build instead.

    Book a free audit

    Let's see what you're paying for.

    Tap the tools you use, then match the prices and seats to your invoices. Prices are typical starting points, not quotes.

    A 10-person team on a CRM, a dialer, a project tool and Zapier pays about

    $27,840a year

    More every renewal, and more with every hire. What does yours cost?

    Add up your stack
    Your stack, this year
    $0a year
    0 tools selected
    Yr 1Yr 2Yr 3Yr 4Yr 5
    Per month today$0
    Over 3 years$0
    Over 5 years$0

    At the end of five years, you own none of it.

    With Cleanform
    The most you'd pay us each month$0/moYour current spend is the ceiling, and most builds come in under it.
    • Never more than today. Your monthly cost stays at or under what you pay for subscriptions now.
    • Pay as tools retire. You pay as each subscription is cancelled, so you never pay twice.
    • Then the monthly goes away. When the build is done, the payments stop and the software is yours.

    Every build is different. We price what you need, not your seat count, and quote after your free audit.

    Book a free audit

    Proof, from our own floor.

    Before we built software for anyone else, we built it for ourselves. Here's what changed.

    Case study · Sales floor

    Dialer + CRM: $4,500 a month down to $300.

    Four stitched-together tools became one system we own. Adding a rep costs nothing.

    4 tools · $4,500+/mo→1 system · ~$300/mo
    ~93%lower monthly cost
    $50K+saved per year
    $0per added seat
    Read the full case study →
    Closer's Today view with appointments, texts waiting and no-shows to power dial
    Dialer screen during a live call, with the call script, customer details and disposition buttons
    Pipeline board from booked to closed, with power dial on each stage
    Live call script One-tap dispositions Pipeline, booked → closed

    Live product, sample records.

    Same budget. Your software.

    We don't ask for a bigger budget. We take what you already spend and point it at something you keep.

    01

    Map

    We map every tool, integration and workaround: what each one costs, and what your team actually needs it to do.

    Free
    02

    Build

    We build one system around your real workflow, starting with the tool that costs you the most, and move your data over as we go.

    Replace one tool at a time
    03

    Own

    Each subscription gets cancelled the moment its replacement is live. The code, the data and the IP are yours.

    Yours to keep

    Renting vs. owning.

    Side by side, over the life of your business.

    RentThe stack, per seat
    OwnWith Cleanform
    What you pay
    Subscriptions that rise every renewal
    No more than your current spend
    What you own
    Nothing
    The code, the data, the IP
    Fit
    You adapt to the software
    Built around how you work
    Your data
    Split across a dozen vendors
    One place, one source of truth
    Integrations
    Glue that breaks when a vendor changes
    One system, nothing to glue
    Growing the team
    Another seat, another invoice
    No per-seat fees

    Questions we get.

    How can it cost the same as what we already pay?

    You're already spending the budget; it's just going to rent. We scope the build to fit inside what you pay today, and retire subscriptions as their replacements go live, so you're never paying twice for long.

    What do we actually own?

    All of it: the source code, your data, and the intellectual property. If you ever part ways with us, the software goes with you.

    Where does it run, and who keeps it running?

    On modern cloud infrastructure in an account you own. We handle hosting, updates, and fixes, and hosting typically costs a fraction of what per-seat licenses do.

    What happens when something needs to change?

    Your business keeps evolving, and your software should too. Changes get built to your needs instead of waiting on a vendor's roadmap.

    Do we have to switch everything at once?

    No. We replace tools one at a time, starting where you'll save the most, so your team is never without a working system.

    Is custom software right for everyone?

    No. If you're paying for two or three tools that already fit, keep them. We're the right call when the stack has grown, the costs keep rising, and your team is working around the software. The audit will tell you honestly which side you're on.

    See what your stack could become.

    A free audit of your tools and spend, and a plain-English plan for what we'd build instead.

    • Full cost breakdown
    • What to keep vs. replace
    • Build plan within your budget

    No commitment. If custom software doesn't make sense, we'll say so.